18.02.2012
Holly Chen is a former first-grade teacher, just over 5 feet
tall, with a taste for sequins. You wouldn't know it by looking at her, but
this 68-year-old grandmother is one of the most prolific salespeople on Earth. Late
on this January night, in a cramped casino ballroom, some 1,100 people rise to
greet Ms. Chen. Cameras flash as she strides across stage in black patent-leather
boots. The mood takes an unexpected turn when she starts by talking about her
late mother. Soon she is in tears.
"The most powerful weapon is to move somebody
emotionally," she says later, speaking Mandarin throughout. "So if
you send out a signal as love, you will receive the same signal back."
Ms. Chen is a kingpin of the emotions business. Over three
decades, she and her husband have become the single largest Amway Corp.
distributor in the world, motivating a commission-based army of some 300,000
salespeople. As members have recruited new reps, the network has spread from
Ms. Chen's base in Taiwan
across Hong Kong and mainland China
to Chinese immigrant communities in the U.S. ,
France , Spain and Russia .


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