17.03.2012
There is still a growth in social networking year on year in Singapore as compared to the rest of the world where growth has slowed.
This was one of the key findings of a social media study - conducted by UM, a global marketing communications agency - and revealed on Friday at an event in the Swissotel Merchant Court on Friday.
Mr Manikantan Padmanabhan, Insights and Research Manager at UM Singapore, said: 'One reason is that Singaporeans are heavy users of mobile technology such as smartphones and tablet computers. Singaporeans are well over-indexed compared to their global peers in terms of smartphone usage.'
For Singaporeans, it is all about the 'community feeling' with 54 per cent positioning social networks as an integral part of their lives. With the easy convenience of smartphones, users can constantly keep up to date with events occurring in their social circles as well as meet new people - all within one website.
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